Consumers are Obsessed with Digital Research And Reshaping Customer Journeys As A Result

Customers are more informed, empowered, demanding and impatient than ever before…it’s all because of their mobile phones aka smartphones. As a result, they are obsessed with research before, during and after decisions. It’s time to invest in becoming discoverable and useful on the small screen.

from Forbes – Tech https://ift.tt/2Lic13t
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Tala Founder Shivani Siroya On Her Leap From Finance To Fundraising For Her Mission-Driven Fintech Startup

While a quantitative mindset led to the launch of Tala, it was the results of her qualitative research that kept her inspired throughout her journey. We caught up with Siroya at this year’s Forbes Women’s Summit to learn more about how she built a mission-driven startup from start to finish.

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