Forget Conspicuous Consumption: Post-90s Chinese Shoppers Want Edgy, Indie and Unique Fashion

Times are a-changing for fashion in China. Only a few years ago, it was all about logoed bags and big-name garments for well-heeled Chinese consumers. Fast forward to today, and young, style-savvy urbanites across the country – in its first- and second-tier cities at least – are decidedly ditching their Gucci totes and Chanel pumps for something a little different, a little edgier – above all, a little more unique. And a few online platforms are coming to the rescue.

from Forbes – Tech http://ift.tt/28ZR1fG
via IFTTT