Pepsi just got advertising to a young, polarised generation spectacularly wrong. Here’s why that matters and how to avoid the same happening to you.

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How realistic is Elon Musk’s promise to fix South Australia’s energy crisis with battery storage technology within 100 days? This question was originally answered on Quora by Michael Barnard.

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Why degrade Pluto? Does size really matter? This question was originally answered on Quora by C Stuart Hardwick.

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Here is the complete list of Finalists for the 2017 Hugo Awards. The winners will be announced at Worldcon 75 in Helsinki Finland on August 11.

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It’s long been known that a common hummingbird species, Anna’s hummingbird, is expanding its range throughout the West Coast of North America, but why? Now, a newly published study provides some answers

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Microsoft is giving us a look at the new Xbox Scorpio tomorrow, and we’ve got questions.

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A pair of recent papers claim that Michelangelo hid references to female reproductive organs in his work. But did he even know what those would look like?

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This group of women in tech wants to improve diversity across the industry. One way they think leaders of any type can get started? Tracking more thorough metrics to define diversity. See their comprehensive list here.

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FC Barcelona recently launched the Barça Innovation Hub.

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If Microsoft is serious about getting back in the game, the Xbox Scorpio needs a killer app.

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