The challenging, unpredictable, and often cutthroat competition in the world’s emerging markets is literally a world away from the cushy workspaces many companies look to for entrepreneurial thinking, but VimpelCom — one of the world’s top 10 largest mobile network operators — sees its presence in some of the planet’s most dynamic markets as the places to spur innovation.
“If we make something work in an emerging market, it’s going to be a low-cost, low-price, potentially disruptive tool than we would see in a developed one, by definition,” said Yogesh Malik, VimpelCom’s CTO, in reference its activities in places like Pakistan, Uzbekistan, Georgia, and Algeria.
Malik’s corporate team hosts month and quarterly meetings to review business opportunities, at which they put three questions to any innovation idea: Can we scale it bigger in the same market, get used in similar markets, and can it become a global offering?
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