EMC Earnings: Weakness In Hardware Remains Non-Core Businesses Drive Growth

EMC announced its first quarter results on April 20, reporting a 2% year-over-year decline in revenues to just under $5.5 billion.  The company has witnessed a slowdown in the hardware business over the years, leading to consistent year-over-year declines in product sales over the last few quarters. Comparatively, EMC-owned VMware has performed well over the last few years to offset the decline in core storage hardware sales. Below is a summary of Q1 financial results for EMC.

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Why Is Google Redesigning AdWords?

Recently Alphabet Inc.’s subsidiary Google announced in a blog post that it is making changes to its AdWords platform to make it easier for marketers to manage their advertising in a ‘mobile first’ world. As predictable web sessions are being replaced with numerous short bursts of digital activity primarily on mobile phones, Google is looking to provide advertisers with tools to manage the complexities of digital advertising in smarter ways. From being a text only ad platform, AdWords now encompasses display and video media that can be bought on YouTube and across the web. As internet advertising undergoes a transformation, with a significant increase in smartphones and video consumption, Google’s attempt to redesign Adwords should make it easier for advertisers to use its platform and give it a competitive edge over competitors such as Facebook.

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Why Mobile Is The Solution To An Omni-Channel World

For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni-channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.

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