Daily Archives: March 29, 2016

For Big Data, It’s ‘Show Me The Money’ Time

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Big business has been investing big in Big Data initiatives. But, to what end? A recently released Big Data executive survey, published by my firm, reports that nearly two-thirds of participating executives indicate that a Big Data initiative is in production at their firms. Yet, many of these investments have yet to produce tangible business results and benefits. I have been a strong proponent of Big Data, making the case that Big Data approaches are transforming business processes, by putting data into the hands of business decision-makers sooner, by creating more agile environments that are conducive to discovery and rapid learning, and by eliminating obstacles to bringing new products and services to market quickly.

from Forbes – Tech http://ift.tt/1USWrJV
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Successful Companies Don’t Just Have A Brand Identity, They Create A Total Brand Experience

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Successful companies don’t just have a brand identity, they create a total brand experience. A total brand experience causes people to FEEL their brand, and I can’t think of a finer of example of a Company who has mastered creating a total brand experience then Disney.

from Forbes – Tech http://ift.tt/1RIguUM
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When Is A Launch Not A Launch? When It’s The Oculus Rift

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Yesterday marked the “launch” of the Oculus Rift, the world’s first high-end retail VR headset. It’s certainly kind of a “one small step for man” moment in tech history, and it’s amazing how far the project has come from its Kickstarter inception. But as a product launch? It’s kind of a mess.

from Forbes – Tech http://ift.tt/1ZIMqPd
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