Daily Archives: March 11, 2016

Sony Exec: Oculus Rift May Have ‘Better VR’ Than Playstation VR

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VR is nearly upon us, and there are three major competitors all shaping up to take over our eyeballs. We’ve got HTC Vive on the high end — not cheap, not simple, but offering a degree of tracking neither of its competitors can match. We’ve got Facebook’s Oculus Rift in the middle, currently dominating in terms of mindshare but still requiring a sizeable investment and a beefy computer to make things work. And then we’ve got Playstation VR, by far the most accessible of the three. While we don’t yet have a price on that one, the big difference is that it runs off the $350 PS4 rather than a $1000+ computer, and there are already a whole lot of PS4s out there. It might be a little less powerful on the hardware side, however, as Sony Computer Entertainment Masayasu Ito said in an interview with Polygon:

from Forbes – Tech http://ift.tt/24V9MVC
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Visual Content: A Case For Beautiful

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When it comes to content, marketers first tend to focus on written content—articles, posts, white papers, newsletters, pages, tweets. While I started out as a copywriter, what I’ve learned as a creative director and later as a content strategist is the mega-power of visually-driven forms. Videos. Photos. Illustrations. Infographics. Slideshare presentations, Pinterest boards, Snapchats. Animated GIFs. And, yes, maybe even those silly Vines. Just look at the variety of visual storytelling with my puppy Nora below.

from Forbes – Tech http://ift.tt/1YGMf6w
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