Daily Archives: February 11, 2016

Ubisoft Confirms ‘Assassin’s Creed’ Is Officially Skipping 2016 For The Good Of The Series

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Last month, 4chan started posting about a game called “Assassin’s Creed: Empire,” set in ancient Egypt. The twist? It wasn’t going to be released in 2016, and Ubisoft was going to take a year off from the franchise. Kotaku corroborated that report with inside sources, and today Ubisoft has made the official declaration: There will be no Assassin’s Creed in 2016.

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Apple, Google, And The Battle For China (And What It Means For The Future Of Mobile)

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A recent article in Quartz noted that with a market cap of over $490 billion (as of Feb. 10) Alphabet/Google is closing in on Apple ($527 billion) as the world’s most valuable company. What’s interesting is how these two titans of our industry have reached this pinnacle with fundamentally different business models. No other market highlights the differences between Apple and Google’s strategies than China. In 2010, Google abandoned China, refusing to be censored by China’s government. Google understood that China’s Politburo believed that search was too important to be left in the hands of a foreign enterprise, and correctly concluded it was a battle that it could not win.

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