Monthly Archives: January 2016

The One Thing That Marketers Don’t Seem To Get About The Digital Economy

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Modern marketing really began in the 1960’s with Philip Kotler and his ideas about uncovering the “needs, wants and interests of target markets.” Ever since, generations of marketers have learned to focus on the consumer and communicating features and benefits to them effectively.

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Zoosk Drops 1/3 Of Staff As Dating App Boom Lets Users Play The Field

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A year after laying off 15% of its staff, San Francisco-based dating platform Zoosk is ending things with another 40 employees, or 1/3 of the company, TechCrunch reported this week. Faced with a boom of competitor apps in the past few years, the site explains, Zoosk, Inc. has been suffering from a significant drop in its user base as distract-able online daters explore their options for getting matched.

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Android Pay introduces Rewards, tap 10 times to get a free Chromecast

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By now, you’ve likely heard about Android Pay, Google’s tap-and-pay software for mobile payments. Google has been trying some different tactics to encourage usage of Android Pay, with a notable promotion last month in which the company gave $20 Best Buy gift cards to those that tried Android Pay. But now the company is giving customers another incentive to use Android Pay, with Android Pay Rewards.

Android Pay Rewards is a new feature within Android Pay that will reward customers for how often they use Android Pay. On their first tap, they’ll get a free song from Google Play Music. Users will get the same reward on their second and sixth taps. On their 10th tap, however, the rewards really ramp up, with users getting a free Chromecast. Yes, you read that right.

Users will receive a promo code to use in the Google Play Store that will allow them to get their free Chromecast. The promotion runs through February 29, so interested users have a bit of a time to get started with Android Pay. It should be noted that not everyone is seeing the promo yet. It’s arriving as part of the Android Pay update that’s currently rolling, so it may be a couple of days before you see it. When the promo info does appear, it should show up along with your payment, loyalty and gift cards.

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Lumia 950 also back in stock at US and Canadian Microsoft Stores

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Just days after the Microsoft Lumia 950 XL returned to the company’s online stores in the US and Canada, the device’s smaller cousin Lumia 950 is also back in stock in both countries.

As for the price, the 5.2-inch, Windows 10-powered device carries a tag of $549 in the United States, while over in Canada, it will set you back CAD 749, which is around $515 at current exchange rates.

What’s worth mentioning here is that despite being in stock, the phone won’t ship immediately – both listings currently show a shipping date of February 8, 2016.

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Apple Loop: Latest iPhone 7 Leaks, Apple Chases HBO, Microsoft Attacks Apple

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This week’s Apple Loop includes all the details on iOS 9.3, the continuing anger over the removal of the headphone jack in the next iPhone, Microsoft’s attack on the iPad Pro, Apple’s potential purchase of Time Warner, the impressive sales of the MacBook, Apple Music’s subscriber numbers, the problems with Apple News statistics, Jason Snell’s report card on Apple in 2015, and a new secret feature in iOS.

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Apple to pull the plug on iAd this June

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Apple has announced that it will shut down its iAd App Network in the month of June this year – June 30 to be specific. This comes nearly an year after CEO Tim Cook referred to the advertising network as a “very small” part of their business.

Image credit: Justin Sullivan / Getty Images

The Cupertino-based company won’t be accepting any new apps into the network, although there’s no restriction on existing advertising campaigns, which can continue to run until the shutdown date. “If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench,” Apple said.

The news also comes just days after there were reports that the iPhone maker is planning to disband the iAd sales team in favor of a more automated platform.

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