Four principles help leading companies adapt iconic customer experiences for the digital world.

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Can the tech juggernaut finally make AR/VR mainstream?

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Microsoft is backing away from 2016 statements that the Xbox One X would support high-end VR like the Oculus Rift.

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Germany has been using analytics for the past five years and credits the insights with helping to win the 2014 World Cup. It has been working to improve its capabilities ever since and will hope it will result in a victory against Sweden

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Rocket League’s Rocket Passes are a new way for players to earn cosmetic items.

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If companies can move past viewing GDPR as an expensive, overwhelming hurdle and instead view it as an incentive to give customers what they want, both sides stand to benefit.

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Is this device on my wrist a piece of jewelry or a computer? The answer will influence the entire product evaluation process. You may compare that Vuitton smartwatch to other high-end luxury watches or to other fitness trackers. Very few wearables out there can win both of these competitions.

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People view tools, such as phones or cars, as extensions of themselves. Companies must then use these same tools to partner with customers in accomplishing tasks. Forrester’s James McQuivey shares more in part two of his four-part series.

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Society has always been shaped by the role of business, and the role of business has always been shaped by our technology.

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Blockchain has become a part of many enterprises, and there are numerous options available.

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