Big Data In Gambling: How A 360-Degree View Of Customers Helps Spot Gambling Addiction

Companies are using big data and advanced analytics to get a 360-degree view of their customers. This fascinating use case looks at how a leading gaming company uses data to better understand their customer behaviours and even spot people with potential gambling addictions.

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Cadillac Launches Book ‘Vehicle Subscription’ Service as New Mobility Model for New Era

Cadillac is burnishing its reputation as a new sort of luxury-brand iconoclast with the introduction of its new Book “vehicle subscription” service in New York City on Wednesday. And it’s making another big play for younger consumers in the process. The General Motors-owned premium brand will offer Book members access to […]

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