Reading Into Samsung’s Big Earnings Surprise

The Notebook Odyssey, Samsung’s first-ever gaming laptop, is on display during a press event for CES 2017 at the Mandalay Bay Convention Center on January 4, 2017 in Las Vegas, Nevada. (Photo by Alex Wong/Getty Images) Samsung Electronics published its preliminary earnings figures for Q4 2016, projecting a consolidated operating profit […]

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CMO Role Expands With Rising Marketing Budgets

By Jake Sorofman Gartner, Inc. Today’s CMO is more than the bullhorn for the brand. In fact, the role has changed profoundly. According to Gartner research, CMOs are taking on expanded responsibility for digital commerce, customer experience, innovation, sales—even IT. Gartner’s 2016-2017 CMO Spend Survey suggests that CMOs are now spending nearly as […]

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