When companies are looking to boost brand awareness, their database of contacts and demand for their products it usually involves advertising, attending trade fairs and a lot of research. It’s time-consuming and certainly isn’t targeted. A one-stop shop is the Holy Grail of marketing but that’s exactly what’s on offer in Formula One auto racing and California-based flash storage firm Pure is the latest convert.

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Google recently announced the acquisition of influencer marketing company, FameBit, in an effort to connect YouTube creators with marketers.As the CEO of an influencer marketing company, I found myself asking, “what is it about Famebit that grabbed the attention of Google?” I can only imagine that throughout the acquisition process, executives at Google had to repeatedly ask themselves the age-old question “What’s in it for Me?” (WIIFM).

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If your job can be done on a computer, then the chances are it can be done in the cloud. This article explores the trend of crowdworkers and its implications for the job market.

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Increasing the speeds of the modems allows wireless operators to use precious limited spectrum more efficiently.

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A fresh report says that, indeed, the new MacBook Pros and MacBook Air are imminent.

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Stocks continue to chop around as we head toward a lineup of huge events in the coming weeks. First, we have third quarter earnings reports underway. Remember, last quarter companies reported into lowered expectations. And they beat at about the same rate they historically beat–about 70% of the time. But conveniently, they accompanied those better earnings with downgrades on the third quarter outlook.

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