Microsoft’s New Partnerships With Adobe And Renault-Nissan Look To Bolster Its Azure Cloud Platform

At Microsoft’s Ignite conference, CEO Satya Nadella and his company announced major partnerships with Adobe and Renault-Nissan to expand Microsoft’s Azure platform in marketing and connected cars as Microsoft looks to keep pace in the increasingly competitive cloud race.

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YouTubers Fear Mob Rule With New YouTube Heroes Initiative

Last Tuesday, September 20th, YouTube announced another site change via the video above, and many YouTubers, predictably, reacted with outrage and fear. This new site change is a moderation program called “YouTube Heroes” where users gain points for captioning, flagging and reporting videos. It is essentially moderation via gamification.    

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Join The Engagement Advertising Cult: An Interview With Cult Collective’s Ryan Gill

Ryan Gill eschews the word “traditional.” In fact, the work that he does as the president of Calgary marketing services firm Cult Collective is anything but. Cult Collective is devoted to giving brands a cult-like following, building from the ground up using the most cutting edge technologies. Gill has created an agency unlike any other with his six main philosophical points that catapult companies into cult status.

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