Monthly Archives: August 2016

‘Pokémon GO’s’ New Nearby Tracker Would Make It A Totally Different — And Better — Game

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Over the weekend, we got our first tantalizing glimpse of a new tracker system Niantic Labs is testing out for Pokemon GO. It’s only available for certain test markets right now, but hopefully something like it rolls out wide soon, because this is exactly what the current iteration of the game is missing.

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Can “Promoted Listings” Drive Revenues For eBay?

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Recently, eBay expanded the product categories that can use its advertising feature, “Promoted Listings”, which was launched last year. This advertising product allows sellers to increase the visibility of their products and attract traffic to their listings on eBay by prominently featuring their products on the website. eBay charges the seller only if a sale is made by clicking on the advertisement and this feature is available to sellers with an eBay stores subscription. We believe this product can increase eBay’s transaction revenues, as it will drive traffic towards products and increase buyer awareness. The transaction revenue segment is the most valuable division for eBay, accounting for more than 70% of its valuation, according to our estimates. While advertising revenue in the cost per sale model might be limited, it can increase the average spend per user on eBay’s platform, which according to our estimates is a key driver of transaction revenues.

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