Daily Archives: March 21, 2016

What Is NetApp’s Presence In The Storage Systems Market?

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NetApp has been a major player in the storage systems market over the years. NetApp’s hardware-independent single operating system for storage products (Data ONTAP), ease of deployment and an active sales channel helped it gain share in the market. As a result, NetApp’s market share in the external storage systems market rose from 11.1% in 2010 to about 12.8% in 2014. Correspondingly, the revenue generated by sales of storage systems grew at a CAGR of over 7% in the same period to $3.1 billion in 2014.
Subsequently, a slowdown in global expenditures on IT hardware through 2014 and 2015 led NetApp’s storage product revenues to fall. Moreover, the presence of small vendors – such as flash storage startups – disrupted the industry by introducing cheaper white-box storage products. Over the last two years, customer preference has shifted to low-cost original design manufacturer storage boxes, which has cut into the addressable market for large vendors. As a result, most large vendors lost share in the storage systems market through 2014 and 2015. This trend is likely to continue over the next couple of years.

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Apple iPad Air gets a price cut too, now starts at $399

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Apple didn’t only announce the new iPhone SE and 9.7-inch iPad Pro at its event today, it also changed the price of an existing product too.

As expected, despite the introduction of the new iPad Pro of the same size, the iPad Air 2 from 2014 will remain on sale for those who don’t care that much about the latest and greatest hardware. Its price has been dropped, however. The iPad Air 2 will thus start at $399 from now on, in Wi-Fi-only form with 16GB of storage. That’s $100 less than before.

If you want 64GB of storage, you’ll need to shell out $499. Those are the only two options…

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