LinkedIn recently introduced a service which allows marketers to run targeted campaigns on a large scale with a capacity of creating custom segments with 30,000 companies at once. This offering is called LinkedIn Account Targeting and is the first part of the company’s Audience Match program. It allows advertising similar to that offered by Facebook, where marketers can choose their target audience. Prior to this launch, targeted advertising on LinkedIn was a manual process limited to 100 companies, making it difficult for marketers to launch targeted campaigns. LinkedIn’s advertising revenues grew by more than 20% for the fiscal year 2015 and Sponsored Updates, its native advertising product, was a major driver of this increase. By providing advertisers a facility to target the most relevant and engaged audience for their products, LinkedIn will be able to boost its advertising revenues in future and thus compete better with other social networking websites.
from Forbes – Tech http://ift.tt/1TF0t8I
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