Analytics Of Things — What Does It Mean, And Where Is It Taking Us?

Not too many years ago, “big data” was a new and unfamiliar phrase that cropped up before anyone really defined it.  We never did reach consensus on a precise meaning, even as the term slipped into common parlance and big data has now transformed what’s possible in business and society. Some people still fuss over an exact definition; but as I’ve argued here before, that’s a moot point.  We may not have an exact meaning; but we know what big data has come to mean for our economy and for our world.

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Uber Test Lets Drivers Accept New Ride Before Finishing Current One

Uber is testing back-to-back rides, which lets drivers accept rides requests from new passengers before they have dropped off their current passenger. The move increases Uber’s driver supply and could let drivers earn money during more of their time on the clock, but some drivers say it will increase distracted driving.

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How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile

How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86% of their time spent on mobile in apps as opposed to on the mobile web. So it makes sense that brands should try to connect directly with customers with their own mobile app.

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Darkode Shutdown: Former FireEye Intern Accused Of Creating $65,000 Android Malware

A former FireEye intern was the creator of an Android malware selling for as much as $65,000 on the Darkode forum, which was shut down today, according to US prosecutors. The 20-year-old Carnegie Mellon student appears to have been working at FireEye whilst he was developing and disseminating the Dendroid tool, which stole all kinds of data from victims’ smartphones.

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