Experienced Exec Advises New CMOs: Be Comfortable Being Uncomfortable

Martyn Etherington, CMO of Teradata, shares proven strategies for aligning sales and marketing and driving transformation change. Goal execution relies on a cultural mindset change to face problems head-on. When it comes to KPIs and dashboards, “living in the red” is the only way to get to green.

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Why Emerging Technology Needs To Retain A Human Element

Technology opens up new, unforeseen issues. And humans are necessary for solving the problems automated services can’t. But to ignore the human element in tech is to miss the larger point: technology should be about empowering people to live their best lives, not making them fearful of the future.

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