Huawei reveals new quick charging that can go from 0-50% in 5 minutes

Battery life has been always a sore spot with smartphones, but as innovations continue to take place, we’re seeing more and more progress towards better battery life. While larger batteries may not be the common answer to the problem, many manufacturers are implementing quick charging technology into their smartphones, thus reducing the amount of time needed to refuel your smartphone.

Huawei has just unveiled its new quick charging technology that knocks the socks off of current quick chargers. From a numbers standpoint, Huawei’s new batteries charge 10 times faster than current batteries. In a demo, Huawei showed a 3000mAh battery charging from 0-50% in just over five minutes. With a 600mAh battery, the technology was able to bring it to a 68% charge in a mere two minutes.

Huawei has a technological explanation for the improvements, but the main gist of the story is that these new batteries charge ridiculously quickly. Huawei has put a lot of effort into testing the batteries, and with any luck, we’ll see them in devices in the near future. Though a battery that lasts for a longer period of time would be nice, charging at speeds like this is a solid alternative. Keep up the good work, Huawei.

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AT&T is reportedly testing the Galaxy S7 in two variants

Samsung’s flagship Galaxy S6 may still be young, but the rumor mill never stops churning. The latest report comes from notorious leaker @evleaks, and it claims that AT&T has already begun testing two Samsung Galaxy S7 variants on its network. The variants are titled SM-G930A and SM-G935A, both of which make sense for Galaxy S7 variants.

Other rumors have pointed to a Q1 2016 release for the Galaxy S7. @evleaks is generally pretty reliable, so this adds some extra credibility to the rumors. Mobile World Congress 2016 is taking place at the end of February this year, so it’s very possible that Samsung will be debuting the Galaxy S7 there. In any case, we’re going to have to be a bit closer to the launch date to get some reasonable spec rumors. Stay tuned.

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Snapchat selfie lenses now available to purchase for $1 each

September brought us the release of selfie lenses in Snapchat, which were animated frames that automatically placed themselves over your face. The concept sounds gimmicky, but Snapchat’s selfie lenses work surprisingly well in reality. Cashing in on the feature, Snapchat now has a large library of selfie lenses that are all available for $1 per lens. The company is still offering a few basic options for free, but the more interesting and complex selfie lenses are going to priced at $1 each.

Snapchat is one of the hottest social networks and the company is doing a fantastic way of keeping it interesting and profitable. Selfie lenses are just another feature in the vast array of options that Snapchat has. That being said, charging for selfie lenses could end up backfiring in a similar manner to the attempts messaging companies charging for stickers. Judging from past failures, it seems that most users aren’t willing to pay for a digital filter or sticker. Selfie lenses are a bit more complex and involved, though, so users may be willing to pay a little extra for them. We’ll wait to see what happens.

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Motorola DROID Turbo 2 review

The DROID line of phones is perhaps one of the most important in Android history. Not only is it one of the oldest Android device families, but the original Motorola DROID — launched in 2009 — helped to give Android a major boost in adoption and make it into the most widely adopted smartphone operating system.

Fast-forward to today and the newest DROID flagship is the Turbo 2, made by the same company that started the DROID line. Is this Turbo 2 as big a deal as the original DROID? Let’s find out.

Hardware

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The DROID Turbo 2 has a design that’s reminiscent of another recent Motorola flagship, the Moto X Pure Edition. It’s got a metal outer edge that goes around the entirety of its body and a backside that can be customized with Moto Maker. The power button on the right side of the unit is ridged to help you quickly distinguish it from the volume rocker. Up top is the combination microSD/SIM slot and headphone jack, and the bottom is home to a microUSB port for charging.

My review unit came with a black leather rear stamped with a DROID logo. The leather feels nice and, while handsets with leather backs aren’t new — Motorola and LG have released leather-clad handsets in the past — it still feels cool to have leather on your phone. Other options you have for the back of the Turbo 2 in Moto Maker include a textured soft grip plastic, leather, and ballistic nylon. The back of the Turbo 2 also has a metal strip with a Motorola-branded dimple, camera, and flash.

Moving around to the front of the Turbo 2, there’s an earpiece up top that’s flanked by a camera and flash on either side. At the bottom of the Turbo’s face lives a big bezel with a front-facing speaker and perhaps the most-maligned part of the phone, a big Verizon check mark. Not only is this branding garish because of its size and placement, but it’s actually the old Verizon check mark, not the new one that Verizon switched to at the start of September 2015. As a whole, the Turbo 2′s hardware design is nice, but the front Verizon logo detracts from the overall look.

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Display

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The DROID Turbo 2 features a 5.4-inch 2560×1440 AMOLED display. At that high resolution, text is crisp and easy to read. Viewing angles are nice, too. One knock that I have against the display is that it appears a bit warm, something that’s noticeable when you’re looking at a something with a lot of white. Overall, though, the Turbo 2′s screen is solid.

One other feature of the DROID Turbo 2′s display is perhaps also its marquee feature. The Turbo 2 includes what Motorola calls ShatterShield, a screen technology that includes 5 layers: two protective lenses, a dual touch layer, the display itself, and an aluminum chassis. Motorola says that ShatterShield won’t crack or shatter for four years, and while many owners may not keep their Turbo 2 long enough to find out, I’m willing to bet that ShatterShield will keep the phone’s screen crack-free through just about any normal use.

I tested the Turbo 2′s ShatterShield screen by dropping it face down onto concrete and ceramic tiles a handful of times. I’ll admit that years of owning smartphones with glass screens that’ll shatter after a single drop onto concrete made me a bit nervous about purposely dropping the Turbo 2, despite Motorola’s claims about ShatterShield. The phone’s screen emerged crack-free, though. Just keep in mind that ShatterSheild won’t protect the rest of the phone from getting dinged up in a drop, so even if your screen survives a drop onto the concrete, you might still get a few nicks and scratches on the metal edge.

Performance

In case you need a refresher, here’s the full list of components that are powering Motorola’s DROID Turbo 2:

  • 5.4-inch 2560×1440 AMOLED display with ShatterShield
  • 2GHz octa-core Snapdragon 810 processor
  • 3GB of RAM
  • 32/64GB of storage
  • MicroSD slot
  • 21-megapixel rear camera with f/2.0 aperture, phase detection autofocus, dual LED flash
  • 5-megapixel front camera with f/2.0 aperture, wide angle lens, front flash
  • NFC
  • 4G LTE
  • 3760mAh battery
  • Qi, PMA wireless charging
  • Android 5.1.1

In my testing, the DROID Turbo 2 was able to handle just about everything I threw at it. I had many apps running at once, including the graphically intense Modern Combat 5 game, and switching between apps was no issue for the Turbo 2. Gaming was no problem, either, with games like Iike Asphalt 8 and the aforementioned Modern Combat 5 running without issue. None of this is terribly surprising given the Turbo 2′s combination of Snapdragon 810 and 3GB of RAM, but it’s still good to see.

For folks that are into benchmarks and big numbers, here are the results the Turbo 2 produced in a few popular Android benchmarking applications:

  • AnTuTu: 57956
  • Quadrant: 33904
  • GeekBench 3: Single core 1260, multi-core 4238

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Battery

Along with its ShatterShield display, the DROID Turbo 2′s battery is another one of its main features. Motorola advertises the Turbo 2′s 3760mAh battery as being able to last 2 days with mixed use, and while I didn’t quite get there in my testing, the battery is still impressive. I took the Turbo 2 off of its charger at around 10:45 am one morning and then proceeded to use it to check social media and RSS, send some emails, browse the web, download a handful of apps and updates, play some games, and watch streamed videos. The Turbo 2 was at 52 percent at 8:00 am the following morning and ended up lasting until a little after 8:00 pm the next day, with a total of 3 hours and 38 minutes of screen-on time.

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When you eventually run the Turbo 2′s battery down, there are a couple of different ways to go about juicing it back up. The Turbo 2 supports Motorola’s TurboPower fast charging technology, and it got me from 0 to 27 percent in just 15 minutes. So if you need a lot of extra juice in not a lot of time, TurboPower is the way to go.

The Turbo 2 also supports Qi and PMA wireless charging. This charging method isn’t going to nearly as quick as TurboPower, but it is convenient. For example, if you’re planning to charge your Turbo 2 overnight, you could use a wireless charging pad so that you don’t have to fumble around in the dark with a microUSB cable that you’ll have to insert the correct way.

Camera

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Many of Motorola’s recent smartphone cameras have had, let’s say, less than stellar performance. That’s not the case with the Turbo 2, though, which has a 21-megapixel rear camera that’s pretty solid. The colors are accurate, the camera is quick to launch and fairly fast to focus, too. The camera app doesn’t offer a ton of manual settings for you to tweak like some other custom OEM camera apps, but there is one setting that’ll activate a ring that you can use to control focus and exposure.

The Turbo 2′s camera does offer a handful of other features, like an HDR mode that you can switch from on to off or set to auto and let the device handle the decision making. There are also burst and panorama modes, support for 4K video capture — complete with HDR for 1080p and 4K video — and slow motion video capture.

One downside to the Turbo 2′s camera is low-light performance. I found that low-light photos taken with the Turbo 2 often turned out grainy, despite the camera having a night mode setting. As for the front-facing camera, the Turbo 2′s front 5-megapixel shooter works well enough, and it’s got a flash so that your selfie sessions don’t have to stop just because you don’t have much light.

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Overall, the DROID Turbo 2′s 21-megapixel camera is much improved over the flagship Moto phones that’ve come in years past. It’s not going to go toe-to-toe with the likes of the Samsung Galaxy Note 5 or Apple iPhone 6s Plus, but it should serve folks well, especially if you’re just snapping photos and uploading them to social networks.

Full-res photos can be found right here.

Software

droidturbo2front

As with most other recent Motorola smartphones, the DROID Turbo 2 runs a mostly vanilla version of Android. However, instead of the Google Now Launcher, the Turbo 2 is running a custom launcher called Launcher3. It looks a lot like the Google Now Launcher, but it doesn’t bring up Google Now when you swipe to the right from your home page. The Google Now Launcher also includes a search bar that Launcher3 is missing. If you don’t like these tweaks, you can always install the Google Now Launcher yourself, but it’s still notable — and kind of strange — to see this Launcher3 preinstalled on the Turbo 2 rather than the Google Now Launcher.

Moving on to apps, Motorola has preloaded the Turbo 2 with some of its custom apps, and they’re generally solid additions to the software. The biggest app is simply called Moto, and it enables Motorola’s flavor of voice actions, letting you create your own launch phrase that you can use to perform various tasks like making calls and checking the weather. There’s also the Display portion of the Moto app, which can show glances on the Turbo 2′s screen when you get an app notification. Display will light up the time and up to three buttons for apps that want your attention, and these buttons are interactive. For example, with Gmail you can press on the app icon and then slide up to jump directly to your unread emails, and with Pocketcasts you actually get three buttons that you can swipe up to — rewind, play/pause, and fast-forward — all without unlocking your phone or even bringing up the lock screen.

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Another notable feature of the Moto app are its Actions. My favorite is Twist for Quick Capture, which lets you quickly launch the Camera app from anywhere — even if the screen is off — just by holding the phone and twisting your wrist a couple of times. That one is definitely my favorite, and I find myself missing it when using other, non-Motorola phones.

Other Actions include reaching for the Turbo 2 to activate the aforementioned Display feature, and Chop Twice for Flashlight, which will turn on the flashlight when you make 2 quick chopping motions with the phone in your hand. Finally, there’s Moto Assist, which lets you automate actions. For example, you can tell the Turbo 2 to read your texts and tell you who’s calling while you’re driving or automatically respond to missed calls from Favorites when you’re in a meeting.

While we’re on the topic of preinstalled apps, I have to make note of the the apps that Verizon installs on the Turbo 2. I counted 22 total apps from Verizon, including a handful of Amazon apps, 4 games, and several Verizon apps like Message+ and VZ Navigator. The games can be uninstalled, and while you can disable the other apps by jumping into Settings, this may not be obvious to all users. Regardless, it’s kind of crazy that new users are greeted by all of these preinstalled apps that they may never use upon first boot of their new Turbo 2.

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Cellular

In my time with the DROID Turbo 2, it performed well on Verizon’s network. Data speeds were fast, and I’ve got no complaints about the Turbo 2′s calling capabilities.

Conclusion

The DROID Turbo 2 may not be quite as big a deal as the original DROID — which are some pretty big shoes to fill — it’s still a nice device for Verizon customers. Its ShatterShield display is great for folks that know what it feels like for time to slow down as you watch your phone slip from your hands and shatter its screen on the concrete. The other big feature of the Turbo 2 is its long-lasting battery, which I think is something just about everyone can appreciate. And when you do need to juice it up, you can use Motorola’s included TurboPower charger to get a quick boost of juice.

The DROID Turbo 2 is priced like a flagship smartphone, carrying a price of $26 per month for 24 months of $624 full retail. It doesn’t have a couple of features that are present several other recent flagship smartphones — namely, a fingerprint reader or USB Type-C cable — but if you’re a Verizon customer and durability or battery life are among your top features when shopping for a new smartphone, the Turbo 2 is worth a look.

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Top 10 Android app updates this week: Maps, SwiftKey Keyboard

Welcome back to our weekly Top 10 Android App Updates column, where we take a look at the most frequently upgraded apps for the week. We’ve found that one of the best ways to discover useful apps is to find the ones that are actually being updated by the developers rather than selecting the apps with the most installs. As in the past, we’re going to filter out minor updates for the super-popular apps that have over 10 million installs, but we’ll make exceptions for apps that have had significant updates. We hope you enjoy this weekly feature and that you discover some apps that end up being useful.

Digitally Imported Radio – Version 3.0.0

Digitally Imported Radio

What’s new in this version:

  • Now with Google Cast support for Chromecast & Cast Audio devices.
  • We’ve revamped our user experience with an all-new player to give you the best listening experience possible. Listeners in the USA will now be able to search for and listen to shows on demand, and can scrub through the tracks as desired.

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

SwiftKey Keyboard – Version 6.0.0

SwiftKey Keyboard

What’s new in this version:

  • Double-Word Prediction: your next two words predicted at once
  • Redesigned & faster emoji panel
  • Complete settings menu overhaul
  • New Carbon Light theme inspired by Material Design
  • 5 new languages: Yoruba, Igbo, Zulu, Xhosa & Breton

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

Amazon Photos – Version 5.0.0

Amazon Photos

What’s new in this version:

  • Create albums with your photos and videos.
  • Edit and rename albums, change an album’s cover photo, and easily add or remove photos.
  • Share albums with friends and family.
  • Convert any of your folders into albums with the tap of a button.
  • Explore photos from your past with This Day.

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

Maps – Version 9.17.1

Maps

What’s new in this version:

  • Search for gas stations, restaurants and many more places along your route while driving
  • See up-to-date gas prices when searching for gas stations
  • Share what you think of local spots and help others make better decisions about places to go
  • Bug Fixes

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Periscope – Version 1.3.0

Periscope

What’s new in this version:

  • SKIP AHEAD IN REPLAYS: When watching a replay, press and hold to instantly jump into any part of the replay. Preview thumbnails help guide you as you seek forwards and backwards. For finer control, follow the on screen instructions.
  • MAPS 2.0: See more broadcasts than ever on the map, including replays. Zoom closer to a city or area, and start exploring!
  • ZOOMING: Pinch to zoom while broadcasting! Finally!
  • “Trending” users highlights an evolving list of recently popular broadcasters.

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Z Launcher – Version 1.3.1

Z Launcher Beta

What’s new in this version:

  • Synonyms! (English-only) An experimental feature that shows similar installed apps for your scribbled searches (for example, search “music” and you’ll see Spotify and Pandora if they are installed)
  • Contacts with WhatsApp now appear in scribble results and launch into the WhatsApp conversation. The more you do this, the more Z Launcher learns to promote these too!
  • Performance improvements
  • Bug fixes

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Skyscanner – Version 4.2.0

Skyscanner

What’s new in this version:

  • New button for switching directions.
  • We improved the visibility of the famous barchart, find it in the calendar.
  • Price Alert currency bug should be fixed now. Sorry for the mess
  • Improved under the hood architecture, so we can react to your feedback faster
  • Other bug fixes and performance improvements

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

Google Play Books – Version 3.6.9

Google Play Books

What’s new in this version:

  • The comics section of Google Play Books has also received a redesign, which includes organizing many of the major comic book series by volumes, issues and other editions.

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

Android Wear – Version 1.4.0

Android Wear

What’s new in this version:

  • Interactive watch faces that respond to your touch
  • Together watch face to keep you connected to a friend
  • Weather app to see the forecast for the next 4 days
  • Translate app that lets you tilt your wrist to share a translation

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

Walgreens – Version 5.3.0

Walgreens

What’s new in this version:

  • Live Doctor Consultation is now available in select states. Skip the waiting room and see a doctor right away in a live video call! This feature requires access to your phone & microphone, so you’ll notice there is a new permission request for that access.
  • Now you can snooze your Pill Reminders if you want to be reminded a little later.
  • Photo cards are now available in a 4×8 size.

//playboard.me/widgets/pb-app-box/1/pb_load_app_box.js

 

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Un Terabyte en Google Drive gratis por escribir reseñas en Maps

Nueva actualización de Google Maps Google Maps y Google Drive son sin duda de los servicios de Google más usados. Google Maps es un gigantesco servicio de los mapas de casi todo el mundo, de los cuales más de un 60 % tienen Street View, un complemento que te permite ver en imágenes recientes el lugar que estás buscando.

Google Drive es el servicio de almacenamiento en la nube por defecto de Google. Drive se encarga de subir tus archivos en su servidor para que puedas acceder a ellos desde cualquier parte y desde cualquier dispositivo. Drive por defecto te asigna 15 GB de almacenamiento gratuito.

Hasta ahora, si quieres más almacenamiento disponible, debes pagar ciertas tarifas mensuales: por 1,99 euros tienes 100 GB adicionales, por 9,99 euros hasta 1 TB y como máximo, puedes disfrutar de hasta 30 TB por 299,99 euros al mes. Todas las tarifas las puedes encontrar aquí.

Sincronizar fotos con Google Drive

Escribe reseñas, obten Gigabytes gratuitos

Aunque Google Maps quizá sea el rey de los mapas virtuales, según la gran G, no tiene las suficientes reseñas. Es por eso que a partir de hoy a cambio de puntuar con estrellas y dar una breve descripción de qué te ha parecido el lugar en cuestión, obtendrás almacenamiento gratis.

Pero no todo es tan sencillo como parece. A parte de que este Terabyte solo te durará 2 años, tendrás que realizar hasta 40 reseñas, ya que ganas 5 “puntos” por reseña y cuando llegas a 200 te dan el Terabyte. Posiblemente, cuando “caduque” tu Terabyte tendrás que espabilar para mover todo lo que has subido a la nube a otro lugar, o pagar una de sus tarifas.

Google Drive 1 TB Gratis Maps

Aún así, puedes verle la parte buena; por 40 reseñas ganas un equivalente a 225,52 euros en almacenamiento en la nube.

Para escribir una reseña en Google Maps simplemente tienes que acceder a su web, hacer click en cualquiera de los lugares que hayas estado y pulsar en “Escribir una reseña”.

¿Qué te parece el sistema de Google para generar más reseñas? _¿Vale la pena escribir 40 reseñas por 1 Terabyte en la nube?

¿Y tú que piensas? Pásate por Un Terabyte en Google Drive gratis por escribir reseñas en Maps para dejar tu huella.

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Deal: Unlocked Nexus 5 available for $149

While it is now multiple generations removed from being the new Nexus on the block the Nexus 5 is still solid hardware and worthy of consideration for someone trying to get by on a budget or to buy a device for testing purposes, particularly at the amazingly low price of $149.

For the next 3 days Daily Steals is featuring the 16GB Nexus 5 in black or white for just $149.99. It’s factory refurbished and unlocked and includes the charger and cable.

This is unquestionably the cheapest way to get yourself an Android device running Marshmallow so if you crave the latest software and don’t want to spend a lot of cash to get it then hit the link below to check it out.

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OnePlus 2 update to OxygenOS 2.1.2 beginning roll out today

While we weren’t entirely sold on the OnePlus 2, we have to give it to OnePlus that they are remaining consistent with their updates.

Today’s update to OxygenOS 2.1.2 is based on Android 5.1.1 (Lollipop) and will arrive over the air for any existing OnePlus 2 owners. OnePlus cautions that it is a staggered roll out, so if you have not seen the update come through, please do not panic or incite a riot.

Here’s the full breakdown of features:

  • Improved UX for preview in Camera
  • Performance improvements on app install and launch
  • Individual icon customization support
  • Fixes for RAW format on 3rd party camera apps
  • Russian & Turkish language support
  • Lockscreen wallpaper support
  • Security patches
  • Bug fixes to System Update to improve OTA stability
  • General bug fixes and performance improvements

Perusing the OnePlus forums, it doesn’t look like there are any showstopper problems with the release, so you should be good to install when it appears.

If you are wondering when they are going to hit a Marshmallow-based version of OxygenOS, the latest word remains sometime in early 2016.

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La OTA de Oxygen OS 2.1.2 empieza a llegar a los OnePlus 2

OnePlus 2

El OnePlus 2 es el último flaghsip de la marca china OnePlus. Por supuesto, hace poco que se ha presentado y puesto a la venta el OnePlus X, una versión más económica y reducida de su terminal estrella, dejando al OnePlus 2 como el terminal más grande que la firma presentará este año.

Una de las principales diferencias que tiene el OnePlus 2 con respecto al OnePlus One está en el sistema operativo que utiliza: el terminal del año pasado hacía uso de CyanogenMod 11S, mientras que el actual utiliza Oxygen OS. La versión actual de este sistema operativo es la 2.1.1, que está basada en Android 5.1.1. Sin embargo, hoy la empresa ha anunciado la llegada vía OTA de la versión 2.1.2 de Oxygen OS.

Te puede interesar: OnePlus 2 en análisis, ¿puede luchar contra los tope de gama?

En lo que se refiere a los detalles de la actualización, parece ser que la mayoría de las mejoras van enfocadas al rendimiento y no parece haber nuevas características notables en camino. Según hemos podido saber gracias al blog de OnePlus, los usuarios del OnePlus 2 pueden esperar ver mejoras en la interfaz de usuario en la vista previa de la app de la cámara. Asimismo, también se están desplegando mejoras para instalación y ejecución de aplicaciones.

También se ha añadido soporte para la personalización individual de iconos y soporte para los idiomas ruso y turco, así como para personalizar la pantalla de bloqueo. También se incluyen los típicos bug fixes, incluyendo el soporte para el formato RAW usando aplicaciones de cámaras de terceros, entre otras cosas. En último lugar, se pueden observar mejoras en la seguridad, aunque no se especifica cuáles son estas.

Ahora bien, no todos los dispositivos recibirán la OTA al mismo tiempo. Desde OnePlus se confirma que hoy se está empezando a desplegar la actualización, así que algunos la recibirán hoy mientras que otros la recibirán en unos días. Como es habitual, puedes comprobar si la actualización ha llegado a tu terminal a través de los ajustes del teléfono.

¿Y tú que piensas? Pásate por La OTA de Oxygen OS 2.1.2 empieza a llegar a los OnePlus 2 para dejar tu huella.

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Snapchat lanza Lens Store para personalizar tus selfies por 0,99$

Snapchat

Snapchat es una de esas apps que buscan la forma de monetizar el gran resultado que está dando en todo el mundo con millones de usuarios. La realidad es que no tan fácil recoger en beneficios el éxito que puede llegar a tener una de tus apps o servicios sin trastocar el modelo de negocio o la experiencia de usuario, ya que cualquier movimiento mal dado puede significar en la desaparición de millones de usuarios que acceden diariamente a la aplicación.

Con más de 100 millones de usuarios activos diarios, esta red social de fotos, que pasan a mejor vida en un determinado tiempo, lanzó en septiembre el servicio dentro de la aplicación llamado Lenses, un complemento que permite crear personalizaciones especiales de las snaps que vamos realizando. Ahora, sus creadores han puesto a disposición de todos una tienda para comprar esos filtros, justamente la Lens Store.

Por 0,99 dólares

La Lens Store es un lugar donde puedes comprar esos complementos para las fotos que pueden otorgar de algo particular las que compartas a través de esta tan especial aplicación. Estos pueden ser comprados por 0,99 dólares para aquel usuario que quiera acceder a los más de 30 que serán puestos de forma diaria. Esto no significa que no puedas acceder a los gratuitos, ya que seguirán estando ahí, pero si quieres ser algo especial y compartir con tus amigos o contactos alguno de esos lens que sean distintos por algo en determinado, ve cuidando tu cartera porque puedes empezar a comprarlos casi todos.

Snapchat

Los lens de Snapchat están siendo muy populares entre los millones de usuarios que cuenta esta aplicación con más de 10 millones de snaps usados diariamente. Estos snaps pueden ser utilizados por marcas para publicitar sus productos, algo en lo que ya está trabajando Spanchat con ciertos socios, tales como EON Productions (encargados de la película Spectre).

Según Re/Code, Snapchat, cuyo valor llega a los 16.000 millones de dólares, se está enfocando en obtener unos beneficios de unos 50 millones de dólares durante este año 2015.

Buscando formas de monetizar una app

Seguramente que Snapchat podría ser estudiada por como una app puede buscar fórmulas para monetizarse. A quién se le ocurriera esa idea de snaps seguramente se le ha otorgado como empleado del año en esta compañía, debido a que le está abriendo un camino por donde los dólares van a ir entrando diariamente y así poder seguir conquistando los corazones de los millones de usuarios que tienen en todo el mundo con nuevas características.

Desde que Facebook ofreciera 3.000 millones de dólares por su compra, la compañía ha intentado buscar la forma de incrementar las ganancias para ponerlas al mismo nivel del uso que se le da a su aplicación en todo el mundo. Uno de sus cambios en este sentido es cargar una cantidad mínima de dinero para poder optar a repetir múltiples snaps después de los diez segundos, así que ahora se está buscando la forma de expandirse a otras áreas.

Snapchat

Esta capacidad para poder comprar lenses está siendo desplegada en Estados Unidos, Canadá, Reino Unido, Australia, Brasil y Arabia Saudí, al igual que en otros tantos países europeos según la propia Snapchat.

Con este movimiento consigue encestarse un buen tanto a su favor para poder competir con otras tecnológicas como Facebook que sí han sabido encontrar la forma de monetizar sus servicios y redes sociales. Algo, que en un principio puede ser fácil por la cantidad de tráfico que puede acumular un servicio, pero que al final de cuentas es más difícil, tal como he dicho al principio. Los escalofríos que debe ser el sentir que esos millones de usuarios que pasan por tu app empiecen a ir desapareciendo por la inclusión de una funcionalidad para sacarle rédito debe de ser de aúpa.

Una app que sigue marcando tendencia y que seguramente veremos pronto con más novedades que consigan que sigamos utilizándola diariamente tal como hacen millones en todo el mundo.

WP-Appbox: Snapchat (Free*, Google Play) →

El artículo Snapchat lanza Lens Store para personalizar tus selfies por 0,99$ ha sido originalmente publicado en Androidsis.

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