It might not be what they had in mind when they set out to write the Great American Novel or Booker Prize-winning collection, but authors are discovering that crafting Twitter fiction can win them readers, too. From serializing short stories to participating in festivals, their work is gaining more traction in the form of 140-character passages.

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Using Twitter for event marketing by creating hashtags, dubbing event ambassadors and promoting the heck out of your hashtag

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No sport lends itself to discussion quite like baseball does, with its nostalgia, myth, and numbers. That discussion has carried over to social networking destinations like Twitter: Baseball turns out to be a hotbed for provocation, humor, and commentary in the form of Tweets.

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I don’t like to talk about Twitter follower tools much because they get into the spammy side of Twitter. With that said, and this site being a resource on Twitter, I’m going to address the white hat ones.

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The smart kids at Twitter have put together a super sophisticated Twitter algorithm so that their smart computers know how to “read” the gazillion tweets they’re pushing through the firehose.

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Hello, friend. Today we’re learning the important lessons of bad Tweets including how to Tweet like a total jerk and get yourself fired. If you do the opposite of these things, you might not get fired! No promises, however.

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All businesses, organizations, media, and creatives are on Twitter to promote something. But do you know how to promote on Twitter with a positive impact?

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Whether you’re a plumber or a reseller of yoga mats, you don’t just need to learn Twitter for SEO, your website needs to be optimized for search too. Otherwise, why do you have a website? For the 10 people who read your URL on the side of your van while driving down the highway?

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If there is any basketball player who knows how to ignite a fire in his fans (or even basketball fans who really hate him), it’s LeBron James. In today’s social-media-driven world, celebrities tend to sit on one side of the fence; either they create a social media presence for themselves or they avoid having one at all. Never being one to hide by the sidelines, LeBron James’ Twitter is a constant stream directly from the celebrity.

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The old adage that Twitter is like one big cocktail party still holds. It’s a lot more than that, of course. So is a cocktail party, in fact. It’s a networking event for the attendees and a reputation builder, or breaker, for the hostess. It’s a food and beverage tasting for the guests and a product demo for the caterers and local distilleries. You get the point. And you get how important it is to watch your P’s and Q’s.

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