Microsoft Takes Aim At PlayStation Now With Netflix-Like Xbox Game Pass

Microsoft has just rolled out an attractive new subscription service called “Xbox Game Pass” that may be the most “Netflix for video games”-like entry to date. It’s a $9.99 per month subscription that gives players access to 100+ Xbox One/Xbox 360 games, a list that will expand and change over time.

from Forbes – Tech http://ift.tt/2lkoyCJ
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CMO SURVEY: Marketers To Spend on Analytics; Use Remain Elusive

Spending on marketing analytics is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At the same time, marketers say barely a third of available data are used to drive decision making in their companies.

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