‘Small Mishap’ Or ‘Huge Problem’ – Emails That Don’t Hit The Panic Button

Instead of thinking, ‘What are my readers’ concerns?’ think, ‘What’s the first question the readers are likely to ask themselves about this issue?’ The more closely you can identify with your reader, the more likely you are to provide them what they need.

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Lendit Conference 2017: Orchard’s CEO Matt Burton Talks Marketplace Lending

Since its appearance on Forbes’ first annual Next Billion Dollar Startups list on 2015, Orchard Platform has grown its team by at least 200%, partnered with over 20 new loan originators, and continued expanding internationally. But beyond that, Orchard has been working on a secondary market.

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