Under Armour: Key Areas Of Growth Through Connected Fitness

Under Armour CEO Kevin Plank stated that “data is the new oil” and that the most successful companies in the world are now using data analytics to weed out competition. Hence, we see that Under Armour has made leaps and bounds in the direction of implementing technology in its fitness gear.

from Forbes – Tech http://ift.tt/2j26Kj9
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