How Millennials And Gen Z Transformed Tourism Marketing Through Sharing

The explosion of social media use over the past five to ten years has impacted how marketers reach and interact with their audiences. Often, when marketers think of Millennials and Generation Z they think of social media. As digital natives, it’s true that these demographics and social media go hand-in-hand. […]

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Move Over Snapchat, Meet Houseparty, The App Winning Over Generation Z With Spontaneous Togetherness

Sima Sistani is co-founder of Houseparty, a social network that connects people through an app that allows group video chats of up to eight people. Sistani co-founded Houseparty with Ben Rubin, who had previously founded Meerkat, a live-streaming app. Houseparty was first released in February 2016 and according to Sistani, […]

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Smart Money: What to Look For Outside the Term Sheet

Good entrepreneurs know that some money is better than other money when soliciting investments. That’s why there is no shortage of advice on the value of “smart money,” a.k.a., investments from industry experts. What supposedly makes this money “smart” is the credibility these expert dollars can bring to your business. […]

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