Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.

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IRS Denies Exempt Status To Christian Coffee Shop

The coffee shop ruling is a common problem in the EO world. Can you take a business activity and give it enough of an overlay of religious, educational, or charitable activity to then conclude that is is operated primarily for exempt purposes? It usually comes down to facts and circumstances so you can argue either it’s primarily a business activity or not.

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Hate Your MacBook Pro? Fall In Love With These Seductive Laptop Alternatives

The MacBook Pro might be the best selling laptop, it might have proven to be a wonderful device for the geekerati, but there are alternatives that are just as good as Apple’s laptop. Depending on what you need from a laptop, there are options that are more suitable than the MacBook Pro.

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