Daily Archives: October 31, 2016

A Wake-up Call To CEOs and Marketers: The Perfect Cyber Security Storm Is Approaching

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When the Target data breach occurred in 2013, I was frankly surprised at the response. It took too much time to manage the consumer fallout. Watching the aftermath play out, I assumed that the lawyers must have taken over the response, because I believe that marketers would have handled it differently. Marketers would have instinctively thought about how to mitigate consumer trust damage, brand damage, and the negative financial consequences.

And so I’ve been interested in this topic—marketing’s role in data breaches—for some time. I came across an exceptionally knowledgeable individual on the topic, Holly Rollo, the CMO of RSA, the Security Division of EMC. RSA solutions enable customers worldwide to deliver business-driven security strategies. After listening to her, I decided to create a small series on why CEOs and marketers need to wake up to the cyber security storm that is approaching. The following focuses on the basics of cyber security as described by someone in marketing.

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GoPro Hero5 Black Vs Hero5 Session: What’s The Difference?

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VideoThe latest GoPro cameras hit the stores earlier this month and the two new models making up the ‘Hero5’ family have plenty of updated features on offer, including water resistance without the need for an external case, and updated imaging specs. However, there are several important areas where they differ […]

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The World’s First Home Robotic Chef Can Cook Over 100 Meals

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Apparently, having a home cooked meal from the kitchens ofThomas Keller, Alain Ducasse and Gordan Ramsay could become a reality. On 2018, Moley will launch the world’s first fully-automated and integrated intelligent cooking robot—a robotic kitchen that has unlimited access to chefs and their recipes worldwide. So not only can […]

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