The Future of Work: Companies Use Marketing Tools to Create a Compelling Employee Experience

With job candidates and employees now empowered to provide instant feedback on their employers, we are seeing the “yelpification” of the workplace. Now, at any time, employees can rate a company’s culture and management just as they rate a hotel, restaurant, or movie. In much the same way that marketing departments have become customer-centric, human resource departments are now employee centric and developing strategies that go well beyond foosballs and on-campus gourmet food to create compelling employee experiences.

from Forbes – Tech http://ift.tt/2dEKTuV
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