Apple has a problem: people do not “need” to upgrade or buy a new iPhone. That translates into slower sales and as a result, the stock stops going up. The stock has been stuck in a downtrend since hitting a record high $134.54 in May 2015. Investors are looking for a bullish impetus and have yet to find one. The stock has rallied nicely in recent months because investors were hoping that the new iPhone 7 and new iWatch will have enough of a wow factor to motivate people to buy new devices. So far, the data is mixed and consumers are not that excited about the new products. The consumer is asking, Why should I buy a new phone that costs ~$1,000 when I can use the one I have and it still works? So, Apple came up with a solution: planned obsolescence.
from Forbes – Tech http://ift.tt/2cN96Q7
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