These 5 co-working spaces are transforming gender & race equality, healthcare, education, and veterans support.
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These 5 co-working spaces are transforming gender & race equality, healthcare, education, and veterans support.
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The Smart car brand unveiled a new-generation Smart electric vehicle at the Paris Motor Show, to go on sale in the United States in 2017, starting with the hardtop version in the spring, and a convertible in the summer.
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Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading. There is a big gap between the personal calendar apps we all use to plan our day and the robust requirements of enterprise marketing calendar software like that of my current startup adventure, Markodojo.
Aligning Priorities, Processes And People
Unlike our individual monthly calendars, marketing calendar software is fundamentally groupware that helps align marketing priorities, processes and people. That’s a pretty high expectation for a “calendar.” Because of this “calendar” confusion, marketing managers often try in vain to bend generic office software to the purpose of creating a marketing calendar, but these tools simply are not up to the task.
To align marketing priorities, your marketing calendar software must provide views that highlight tradeoffs like channel, segment, resources and value. To align marketing processes, your marketing calendar software must provide customizable views of individual, functional and cross-functional marketing work, not just marketing programs, e.g., all the work and hand-offs that go into producing a marketing campaign, not just the campaign. Finally, to align people, your marketing calendar software must be easily accessible to everyone inside the marketing department and easily shareable to stakeholders outside the marketing department.
So, don’t just settle for a “calendar.” Below are seven critical marketing calendar software features you should demand.
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If you’ve seen my name pop up on your Forbes feed before, you may be aware that I recently built a smart home from scratch. I bought a run-down house and, while it was being renovated, I took the opportunity to install as much smart tech as possible.
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YouTube’s hire of Lyor Cohen as head of global music may look like a smart move on the surface, but having a music insider at the helm may not be the bonus that it seems.
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Taking the Fear and Desperation Out of Online Dating
The quest for a calmer, gentler dating app.
September 29, 2016 at 09:39AM
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How can we make the journey to accelerate data science adoption more efficient? A firm in London, Pivigo, may have found a way that allows smaller organizations to spend reasonable amounts to find if data science can help.
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The Art of Selling Homes That Don’t Yet Exist
From drone photography and strategic lighting to his clients’ own future-self aspirations, there’s nothing Fredrik Eklund won’t use to create desire and make a sale.
September 29, 2016 at 09:39AM
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Two years into The Players’ Tribune, Derek Jeter explains why his sports media site is ahead of schedule and what’s next for the platform, including more branded content and a move into podcasts.
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A $30 million global media investment fund recently launched out of Singapore is bringing Hollywood to Southeast Asia. Aurora Media Holdings, the first of its kind in the region, is changing the game and shaking up how content creators bypass traditional modes of commissioning and licensing by enabling private equity access to finance their productions.
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