Brands Alive! Five Big Ideas From Advertising Week

As the advertising world gathered in New York this week for its annual version of Burning Man (maybe Burning Platform Man?), change is evident everywhere – from tech to data to new ways of telling stories. But I thought Andrew Robertson, Chairman and CEO of venerable ad agency BBDO summed up one overarching truism that endures: “You still need the big idea.”

from Forbes – Tech http://ift.tt/2dx9XW9
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Build Your Company For You And Your Employees, Not Venture Capitalists

There are two types of companies in America. First, there are those that are designed and structured from the very beginning to be sold and sold quickly. Let’s call them the meteors. Second, there are the “real” companies. These companies represent the vast majority of successful businesses in the U.S., and typically take years to grow into profitable, sustainable enterprises.

from Forbes – Tech http://ift.tt/2dsXmho
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