Daily Archives: September 7, 2016

What Are You Wasting For?

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As we speak, 360 Millennial changemakers are meeting in Pennsylvania as part of the Merit360 conference, held by World Merit. These young folks from around the globe have gathered to come up with actionable solutions to the world’s most pressing issues. And, they are prepared to make an impact, as they are preparing to voice their solutions in front of the United Nations on Friday, September 9, 2016.

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Inside Forbes: Say Hello to Microsite 3.0 — A Misplayed Sleight of Hand In A Mobile World

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This rectangle display ad from Omega caught my eye as I scrolled through a lengthy New York Times story about the Olympic games on my iPhone a few weeks ago. It looked pretty good, not surprising for a major Olympics sponsor. Still, I expected it to link to a product pitch on a corporate site. What I found instead was a timely and relevant “editorial” experience, much like many newsrooms produce. I thought the destination screen might be the work of T Brand Studio, the NYT’s custom publishing group, which has ballooned to a staff of 110 from 30 only two years ago. Its stated goal: to produce content for marketers that lives up to the quality of its own vaunted newsroom. But there was no branding to indicate it came from the studio. In fact, Planet Omega was the watchmaker’s handiwork. I emailed the link to Mark Howard, FORBES’s chief revenue officer. His reply: “Welcome to Microsite 3.0.”

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Intuitive Surgical’s Potential Future Growth Strategy

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Intuitive Surgical (NYSE: ISRG) is a pioneer in the field of surgical robotics and has dominated the area since its inception. The installed base of its da Vinci surgical systems has grown from about 1,800 in 2010 to about 3,800 as of June of 2016. But as an increasing number of companies vie for a bite of the pie, Intuitive cannot risk to be indulged in business as usual. We believe that the company can potentially adopt a leasing strategy as it enters the next lap of growth. In this article we have developed scenarios to analyse the potential impact that a growth fueled by leasing would have on the value of the company.

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