Daily Archives: September 7, 2016

NFL: Converging the In-Stadium and On-Couch Experiences

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Three weeks ago, I bought my son football season tickets to his university. When he arrived on campus at registration last week, he asked for his ticket package. They told him it was already encrypted into his student ID card. So when he attends a game, the ID card gets scanned for admission. Smart, I thought. That eliminates any ticket resales. After all, if he can’t go to a game, he’s not going to hand over his ID card to anyone else. It’s a far cry from when I went to school, and our paper tickets often got lost, stolen or sold.

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Content Marketing Strategies For Specific Industries: SaaS

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While I may write about content marketing a lot, I still end up with very specific questions on the subject. And when I ask them if they’ve read my most recent articles, I usually get the same answer: “yes, but how does that work for my industry?” Which tells me that readers are desperate for information that is tailored to their specific industry or business. So, I figured I’d cover some of the most common industries I’m asked about and will be publishing these strategy articles in a series over the next few weeks. If I don’t talk about your industry in a particular article, check back soon, because I’ll probably cover it eventually.

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