The energy-storage market will go “ballistic” in the final two months of this year, Tesla Motors CEO Elon Musk said Wednesday, when the company ramps up production of batteries he promises will be “head and shoulders above anything else Iv’e even heard announced as future plans from other companies.”
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A casi un mes de su lanzamiento en Australia y Estados Unidos, el juego móvil, Pokémon Go, fue liberado de manera oficial para el mercado mexicano a la par de 14 naciones más en América Latina.
Usuarios de Argentina, Belice, Brasil, Bolivia, Chile, Colombia, Costa Rica, Ecuador, República Dominicana, Guatemala, Honduras, Jamaica, Paraguay y Uruguay también pueden descargar la aplicación en sus dispositivos móviles.
Aunque muchos fanáticos del juego ya contaban con versiones de Pokémon Go en sus teléfonos –la cual se podía obtener a través de una cuenta en iTunes Estados Unidos o usando una aplicación APK– la nueva actualización, permitirá descargar la aplicación legalmente tanto de las tiendas de iOS como del sistema operativo de Google, Android.
En menos de un mes, la aplicación ha registrado más de 70 millones de descargas en todo el mundo. El impacto de la creación del estudio Niantic, surtió efecto para diversas empresas que están involucradas en su desarrollo o tiene alguna participación accionaria u operativa dentro de la aplicación, como Nintendo, Google, The Pokémon Company e incluso firmas como Apple, a través de las compras generadas dentro de la aplicación.
Aunque el furor del juego causó inestabilidad en sus servidores, lo que retrasó el lanzamiento en varias regiones del mundo, las ganancias alrededor del personaje amarillo sumaron miles de millones en compras dentro de la aplicación. Analistas de Market Watch estimaron que las compras de contenidos dentro de la aplicación tan solo en la App Store podrían generarle ingresos adicionales a Apple por más de 3,000 millones de dólares.
En México, tiendas como Palacio de Hierro, utilizaron el gusto de la gente por el juego para desplegar promociones para personas que ingresaran en sus establecimientos para atrapar a estos personajes virtuales.
Shawn Du Bravac, economista en jefe de la Asociación de Electrónicos de Consumo en Estados Unidos (CTA), dijo que el gusto por el juego y el impacto de negocio que puede causar la realidad aumentada –tecnología en la que se basa Pokémon Go– se extenderá durante varios meses pues se trata de una tendencia tecnológica que está en su primera ola de adopción.
“Pokémon Go, puso a los juegos de realidad aumentada (AR), en el mapa y eso sólo se expandirá en los próximos meses”, dijo DuBravac a Expansión.
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Startups are headed down a dark hole of ethics, and if we don’t correct ourselves, we run the risk of losing the Silicon Valley ethos and devolving into a strictly bottom-line industry like Wall Street. For startups to hold themselves to high ethical standards, legal language needs to be including in the founding agreements of the company.
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By Jan Vrins
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Startups Surge.
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Startups Surge.
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At some stage in their life, one in four people around the world will be affected by a form of mental health condition; from anxiety to bipolar disorder to depression, disorders manifest in myriad forms. It carries an estimated global economic cost of over USD$2 trillion a year, as well as presenting some of the most formidable challenges to promoting well-being in healthcare systems across the world.
One such challenge is to provide help to those who need it but lack it. Although effective and affordable treatments are available for most conditions – and in some instances preventable given timely interventions – approximately two-thirds of those affected will never seek help for their psychological ailments. Moreover, the roots of mental health issues can grow from a young age; 50% of instances of disorders occur by 14 years old, and 75% by 24 years old.
Ostensibly, there are many reasons for this- inadequate institutions, neglect, social stigma or simple misinformation- for instance. People may not have access to care; indeed, they may not want or even know that they need help. But the issue is clear: coverage needs to be widened to include those without it.
This is exactly what Mindbin Technologies, a tech startup, is trying to do. With mental health in mind, they are building an intelligent virtual assistant, Booost, where users can chat with in-app avatars which track and assess mental wellbeing.
Emphasising the mental health needs of the young, Mindbin is trying to drive youth engagement by incorporating gaming elements into the app. An avatar is created when the user registers, who then takes care of the avatar.
Importantly, Booost learns and customises itself to the nuances of the user’s linguistic preferences and idiosyncrasies, such that each avatar becomes personalised to its user and a relationship develops.
The aim is to make it so Booost is “not just an app but a game, a friend,” says Nare Vardanyan, founder of Mindbin, who also describes the app as “a Siri with empathy… or a Tamagotchi with artificial intelligence.”
Claiming an 80% accuracy of successful emotional detection, Booost works through a mood and a semantic engine which allocate sentiment values to words- ‘pleased’ being a weak positive, and ‘grief’ being a strong negative, for instance. This in turn allows the app to analyse the conversations it has with the user and determine their mental state. If an issue is detected, the app would then suggest avenues of address such as encouraging therapy or providing numbers to helplines, or notify guardians in the case of young children.
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