Yahoo has recently launched its new video streaming platform called Yahoo View in partnership with Hulu. The on-demand video service streams recent episodes of television series from the ABC, NBC, and Fox networks in the United States. While this website will be the property of Verizon, once the statutory approvals for the acquisitions of Yahoo’s business are met, we think that through this launch the company is aiming to capture a bigger share of the online video advertising market, which is slated to reach $28.1 billion in the U.S. by 2020. In the first part of this article, we will discuss trends in online videos industry. In the second part, we will explore how Yahoo Views can bolster Yahoo’s display ads dollars.
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