What Is The Significance Of Pandora’s Probable Entry Into The On-Demand Music Domain?

Taking an important step to make its business model more sustainable, Pandora is about to launch its on-demand streaming service. According to The Wall Street Journal, the Internet radio company is in the process of finalizing agreements with major record companies, that will grant Pandora the right to play their music (on-demand) in the U.S. and abroad. The launch of on-demand streaming will position Pandora somewhat closer to its counterparts such as Apple Music and Spotify. However, in terms of content, Pandora with its two million song library, will remain leagues behind Spotify, which currently dominates the market. Nevertheless, this is a much needed step in the right direction that should help Pandora diversify its business model.

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What Is The Significance Of Pandora’s Probable Entry Into The On-Demand Music Domain?

Taking an important step to make its business model more sustainable, Pandora is about to launch its on-demand streaming service. According to The Wall Street Journal, the Internet radio company is in the process of finalizing agreements with major record companies, that will grant Pandora the right to play their music (on-demand) in the U.S. and abroad. The launch of on-demand streaming will position Pandora somewhat closer to its counterparts such as Apple Music and Spotify. However, in terms of content, Pandora with its two million song library, will remain leagues behind Spotify, which currently dominates the market. Nevertheless, this is a much needed step in the right direction that should help Pandora diversify its business model.

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Battlefield India: Why Is Alibaba Looking At The Acquisition Route To Establish Itself

In contrast to Amazon, which is investing to grow organically, Alibaba is looking to to build its position in the Indian e-commerce market by way of acquisitions. Reports suggest that the latter company is currently in talks with Shopclues. Valued at $1 billion, Shopclues is India’s online flea market, selling cheaper unbranded products to value shoppers. Alibaba already holds a 40% stake in Indian online payments company Paytm, which also has a small e-commerce arm. Alibaba is now looking to acquire a strong e-commerce player in the region to better establish its presence. We believe the Indian e-commerce market will likely experience strong growth in the next decade and can be a key growth driver for Alibaba. However, competition from Amazon and local giant Flipkart is tough and Alibaba’s strategy to use key acquisitions to establish itself in the region can quicken its pace of growth in the region.

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