Virtual reality is poised to become a major trend. Do you know how it will impact your business?

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After it was reported that Amazon will launch Amazon Prime in India this year, reports now suggest that the company is investing is investing $300 million in creating original video content for Prime Video. This investment would be part of the $3 billion fresh funding for India announced by Amazon earlier this year. The company is reportedly in talks with Indian production houses for building its local video streaming content and is also hiring industry veterans as part of its Prime Video team. Earlier this year, Netflix launched its service in India as part of its global expansion. However, its growth in the region has been slow due to broadband connectivity issues in the region. Video-on-demand is at a nascent stage in India and is expected to witness significant growth in the next five years, with subscribers expected to grow to 105 million by 2020 from the 15 million figure forecast for 2015. Noting this, we believe Amazon is focusing on making its Prime memberships attractive in the region. The membership fee for Amazon Prime in the region is expected to be $60 a year, lower than the U.S. subscription rate. This rate is also lower than the basic Netflix membership, which costs around $90 annually in India. We believe that, as Amazon looks to establish itself as a dominant e-commerce player in India, Prime Video can act as a catalyst to drive Prime Memberships in the region.

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Microsoft wants to use synthetic DNA strands to store the world’s data. And that could make giant data centers obsolete.

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By Eric Annino, Global Corporate Affairs, SAP

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Many fashion ideas are short lived. The innovative technology Macy’s is experimenting with, especially an artificial intelligence tool it is set to test that will help customers in stores, has the promise to improve customer loyalty and distinguish the chain from its competition.

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Leaks for the iPhone 7 have been coming out in bunches in recent weeks, to the point that anyone who checks up on these things already know how the upcoming new iPhone will look like, and that everyone from Wall Street Journal sources to tech insiders like Kuo Ming-chi, believe it will be a disappointment.

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