How Amazon’s Brand and Customer Experience Became Synonymous

In talking with one of my colleagues last week, it was quite clear that he has a personal relationship with Alexa, the voice service that powers Amazon’s Echo. He talks to Alexa about the weather, flight delays, movie reviews, restaurant reservations, his son’s school projects and even what temperature he wants the room to be. My colleague readily admits the more he interacts with Alexa, the more she compels him to buy on Amazon, everything from music, movies, games, electronics and deals of the day to everyday household items. Alexa, in concert with Prime, has become more indispensable to his life than the once irreplaceable Siri ever was. Through Alexa, Amazon is creating an on-demand, personalized, signature experience that we will be talking about for years.

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How To Save Your Smartphone Battery When Playing ‘Pokémon GO’

Pokémon GO is the hit game of the year, and will be a serious contender as the biggest gaming franchise of 2016. As a mobile title, it is constrained by one major factor. It is going to drain your battery faster than you can throw a Pokéball at a Pikachu. What can you do to save as much battery power as possible?

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Can Qualcomm Regain Momentum With The Snapdragon 821 Chipset?

For years, Qualcomm has been a leader in the modem and application processor market for smartphones. However, Qualcomm suffered a major setback in 2015 when performance issues with its premium chipset, Snapdragon 810, induced some of its key customers to use their own SOC. Things improved for the company after the launch of Snapdragon 820 chipset, which had better performance than its predecessor. The company now plans to roll-out Snapdragon 821, which is expected to be faster than Snapdragon 820. Below we compare the performance of the three versions of Snapdragon chipset and provide possible scenarios that can result in a change in our price estimate for Qualcomm:

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