Imagine the year is 1878, and you have a crazy idea to light up a room using “electrical illumination” instead of oil lamps and candles. You take a lot of time to prepare. You read, study and create a very innovative design that should work effectively. Eureka! Beaming with confidence you are ready to sell your product. You call a press conference and create marketing materials to announce your newfound discovery. Then you begin to produce these so-called “light bulbs” in bulk, hoping to sell them to everyone.

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I know two things about Henry Ford.

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Picture this dilemma. You are heading out for a week-long vacation in the Caribbean and you are already set on the road heading to the airport. Wait, panic sets in you are missing your most important item for this vacation-your mobile phone. You make a quick U-turn and head back for your most valued device. What is a vacation without the ability to take and send pictures via messaging apps or social media platforms? I mean seriously.

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Belated marketing prediction for 2016: Marketing prediction lists have jumped the shark.

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Microsoft announced its earnings for Q2 FY16 on January 28th. (Fiscal years end with June.)  The company posted a 2% year-over-year decline in revenues to $25.7 billion though 0n constant currency basis revenues grew 3%. In our pre-earnings note, we noted that cloud services would boost revenues. The commercial cloud annualized revenue run rate exceeded $9.4 billion, and the company is on course to achieve $20 billion in commercial cloud revenue by fiscal year 2018. Additionally, the company has doubled its cloud customer base over the past twelve months. However, the free give away of Windows 10 to Windows 7 and Windows 8 users impacted the top line, which was further subdued due to decline in sales of phones. Below, we review Microsoft’s Q2 FY 16 (Q4 CY2015) results by segment.

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Apple looks set to expand the iPhone 7 with a third big phone…

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