Las cuatro cosas que HTC debería hacer en 2016 para salir del agujero

HTC Logo destacada

Nadie discreparía si dijera que ha sido un año penoso para HTC, y es que la firma taiwanesa no acertó al lanzar el One M9 a principios de año, aunque no ha sido ese su único error durante 2015. No es que fuera un smartphone malo, aunque tuvo sus problemas de sobrecalentamiento, pero si carecía de innovación y originalidad. Lo que realmente hundió este terminal fue que no sobresalía en ningún aspecto sobre sus competidores. Ésto, unido al precio, terminó sentenciándolo.

Ya acercándose el final de este funesto año vino el HTC One A9, el cual todo el mundo pensaba que sería el terminal que sacaría a HTC de sus problemas. No ha sido así. De hecho, este smartphone ha sido uno de los mayores fiascos que hemos podido ver durante el 2015. A un precio desorbitado, ofrecía características dignas de un gama media. Y es que por 510 euros, precio al que está ahora mismo en Amazon, es necesario mucho más para destacar.

A pesar de los malos resultados, HTC no ha perdido las ganas de ser una marca de referencia en el ámbito de la telefonía. Por esta razón nosotros hemos decidido ayudarles con varias propuestas que nos gustaría ver durante 2016 y que, desde nuestro punto de vista, serían grandes aciertos. HTC tiene una gran tarea por delante, y aunque no sea fácil, todavía tiene el apoyo de muchos seguidores incondicionales.

1. Sorprende, pero con diseños innovadores

Una de las características más criticadas del último buque insignia de la firma taiwanesa es el increíble parecido al iPhone de Apple. En HTC alegan que fueron ellos los que innovaron en primer lugar con el diseño del HTC One M7, y aunque eso es completamente cierto, ya han pasado más de dos años y medio del lanzamiento de éste. En ese momento, **HTC había creado uno de los dispositivos más atractivos estéticamente ** que han sido vistos en la corta historia de los smartphones.

Es por este motivo que HTC debería no dejarse llevar tan fuertemente por otros diseños e incorporar más los suyos propios. Además, una de las características que distinguían a esta firma de las demás era los altavoces frontales, los cuales además de estar perfectamente posicionados, sobresalían en cuestión de calidad de audio, fidelidad del sonido y alcance de graves. HTC necesita recuperar los altavoces frontales BoomSound para apelar a un público más amplio.

htc one a9 vs iphone 6

2. Revive la HTC RE Camera

El impacto mediático de la HTC RE Camera duró un suspiro, y no porque el dispositivo no mereciese la pena, sino porque HTC no dedicó casi esfuerzo alguno en publicitarla. Pretende acometer una tarea similar a la que realiza la GoPro como cámara, sin embargo ambos dispositivos difieren mucho entre sí. Si lo que necesitas es hacer fotos de manera rápida y sencilla, entonces con el diseño y la ubicación del botón de disparo de la RE Camera lo tendrás muy fácil.

El sensor de 16 megapíxeles fabricado por Sony desempeña su cometido de manera capaz, y la transferencia de fotos desde la cámara es lo suficientemente sencilla como para no necesitar un manual. No obstante, si existe un apartado en el que HTC ha fracasado es en el de la resistencia al agua. Existen numerosos relatos de usuarios que sobrepasan mínimamente el límite de 1 metro de sumergibilidad. En dicho momento la cámara muere, y se convierte en un pisapapeles extremadamente caro.

HTC Re Camera

3. Re-imaginación de HTC Sense

Ya han pasado unos años desde la última modernización de la capa de usuario de HTC. Aunque hoy en día HTC Sense sea una de las interfaces más admiradas, va siendo hora de llamar la atención del público con algo nuevo, y el software suele ser determinante a la hora de elegir un terminal. La gran cuestión que se avecina es lo que veremos en términos de capa de personalización una vez sea presentado este año el próximo buque insignia de la compañía (¿HTC One M10?).

Aunque fue interesante ver como la capa de usuario del HTC One A9 usaba una especie de mezcla entre Sense y stock Android, no sería raro imaginar que la gente encargada del software en HTC han estado trabajando duro para sacar algo nuevo, ¿verdad? Otra oportunidad de oro en las manos de HTC es el uso de Zoe, una de las mejores aplicaciones de cámara, que pueden servir de gran ayuda.

htc-one-m9-sense

4. El apartado fotográfico, el mayor quebradero de cabeza para HTC

HTC debería, de una vez por todas, asumir su desastrosa gestión de sensores fotográficos, siendo éste uno de los puntos más criticados en las últimas generaciones de terminales de la compañía. Desde el HTC One M7 con su cámara de 4 ultrapíxeles, la compañía taiwanesa no ha convencido en el apartado fotográfico. Ya sea por el sensor o por procesado de imágenes, HTC debe invertir para sacar una cámara que sea capaz de competir con los topes de gama de otras compañías.

HTC One M9 vs Samsung Galaxy S6 Edge camaras

Conclusión

HTC tiene una oportunidad de oro para hacer un buen comienzo del 2016 con el próximo evento del Mobile World Congress, dentro de un mes. Si quiere resurgir de las cenizas de sus errores pasados es esencial que escuche a los usuarios, para los que están destinados los teléfonos.

¿Qué te han parecido estas propuestas?¿Añadirías alguna otra a la lista?

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What we’re looking forward to in 2016

Have you checked the calendar lately? 2016 is already here! We saw a lot of great Android-powered devices in 2015, but we have a feeling that things will only get better this year. While we don’t know exactly what 2016 has in store for us, we thought we’d all share what we’re looking forward to the most.

As always, we’d love to hear from you as well. What are you hoping to see on the Android front in 2016?

Nick Gray

Since most of you know that I’m an HTC fan, it shouldn’t be a surprise to hear that I’m really looking forward to HTC’s 2016 flagship smartphone. The HTC One M9 was a decent phone, but it simply fell short when compared to the Samsung Galaxy S6 and LG G4. I’m hoping that HTC will wipe the slate clean and deliver a flagship device which can truly stand out from the competition (in a good way) and become one of the “must-have” gadgets of the year.

I’m also hoping that Google finally gets its act together on the tablet front. Yes, Android on tablets has been improving slowly over the past few years, but Google needs to make it a true priority. Multi-windows support will be a huge step forward, but they’ll need more than that if they want people to think of Android as a productivity platform.

Dustin Earley

I am hoping 2016 is the year “wearables” means more than smartwatches and fitness trackers. There have certainly been some interesting products released in the past year that expand wearables beyond the wrist, but we haven’t really see anything catch on yet. With so many technologies solidified at this point (even the lowest-end components are incredible these days), 2016 looks like a promising year in tech exploration.

On a related note, 2015 was the year I really dove into Google Cardboard. Oculus Rift, with its expensive, proprietary hardware is not the future of virtual reality. Google Cardboard, dirt cheap and highly accessible, is the future. I can’t wait to see what else can come out of Google Cardboard in 2016.

Sean Riley

sean-squareMy main hopes for 2016 are that we see the existing products brought at least closer to their full potential. Wearables and tablets have been a primary focus for me in 2015 and I have been frequently disappointed by their limitations.

In the case of wearables, after Apple Watch was announced and launched there were some questions as to whether they had carved out a better vision for the smartwatch with a greater focus on apps and carrying out tasks on your wrist. Reality has shown that Apple was wrong and as with Android Wear the primary use case for the smartwatch is notification triage. The one feature that Apple nailed was the mobile payment integration and Android Wear needs to catch up with Android Pay support as soon as possible. GPS support was something I was waiting for as a runner and the Moto 360 Sport is proving equal to the task as a run tracking device, now we just need better support for audio content syncing to the smartwatch and more reliable bluetooth connectivity.

I would also echo Dustin that seeing some different wearable concepts would be welcome. One of my favorite and most used gadgets this year was the new Moto Hint. With the case it now offers a full day of battery life and the audio was massively upgraded from the first version. If they released a new version this year that could support stereo with a second earbud that would be an instant buy for me.

I’ll be brief with tablets as I actually think they are really close and regardless of whether it started life as an Android device or not the Pixel C is excellent Android tablet hardware. As Nick noted, multi-window support would be huge and Samsung has been doing it for years and doing it well. Another piece of the puzzle for Android tablets is already here, but not rolled out for most and that is Doze mode. The ability to come back to your tablet after a day of down time and not be greeted by a dead screen is transformative. And finally to be a bit greedy, I would really like to see better pen/stylus support, but I’m aware this is likely a pretty niche desire.

Brooks Barnard

I expect/predict to see flexible and/or bendable (on purpose) devices next year or very soon. There have been a lot of roadblocks with regards to this kind of technology, but I think OEMs are on the verge of bringing this to the masses. I’m not saying these devices will be awesome right off the bat, but I think in the near future we won’t have to worry about shattered displays from device drops and phones being too big. We’ll fold them them up and they’ll fit whereever we want them to, dang it.

Nick Sarafolean

Looking ahead, I hope to see devices with far better battery life. 2015 brought improvements in charging and in some aspects of batteries, but we have yet to see significant change in how long smartphone batteries last. In this new year, we’ll hopefully see manufacturers finding ways to make their device’s batteries last longer, rather than simply finding ways to charge the batteries faster.

I’m also looking forward to what HTC has in store. Much like Nick Gray, I felt that while the One M9 was a good phone, it lacked the remarkability that past HTC phones have carried. With HTC under the gun with financial pressures, I’m hoping that the company will take risks and create a truly stunning device that’s both unique and functional.

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Most interesting news stories of 2015: Q3

The third quarter of the year was perhaps the most action-packed. And not just because Apple’s launch events customarily take place in this period, as do Samsung’s Note series releases. No, there was plenty of other stuff going on.

It was the Nokia C1 that made headlines again with two of the top three stories depicting the alleged Finnish (or Finnish-Chinese) return to the smartphone world. Placing in between those two, the announcement of Xiaomi’s MIUI 7 Android overlay proved to be bigger news than almost everything this quarter.

The Sony Xperia Z5 generation was often in the news too, rumors and all, but it was our own microscope examination of the Premium’s 4K display that gathered the most hits. Sony’s explanation on when and why it actually does work in UltraHD was almost as interesting, and the smartphone’s announcement itself trailed both these stories.

The continuous rumors and leaks regarding the Samsung Galaxy Note5 and S6 edge+ were top reads, right up to the phones’ unveiling in mid-August. Again, the actual Unpacked event wasn’t quite as interesting to you.

Motorola announced three Motos in July, the Moto G (3rd gen), Moto X Play, and Moto X Style. Solid specs and competitive pricing made all three interesting to read about, as much as the iPhone 6s Plus’ revealing.

Sure we knew the next Android would be M, but the specific type of candy remained a mystery until August 17. Marshmallow became the official name, and officially one of the most interesting stories of the quarter.

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Nokia’s upcoming C1 Android smartphone allegedly shown in leaked renders
This has been rumored to become the Finnish company’s first in a line of new smartphones coming in 2016.

Xiaomi announces new MIUI 7 based on Android 5.1 Lollipop
Comes with a new image gallery with face detection, new themes, Mi Roaming, and Kids Mode.

Live photos offer the first real look at the Nokia C1 Android phone
The screen resolution has been promoted to 1080p according to the latest leak, unfortunately the pics offer no proof of that.

Sony Xperia Z5 tipped to launch in September
It is said to be powered by the yet-to-be-released Snapdragon 820 SoC, and pack in a 4,500mAh battery.

Motorola Moto G (3rd gen) officially launched, two versions after all
The midranger comes with either 1GB RAM and 8GB storage or 2GB/16GB; Snapdragon 410, 13MP camera and IPx7 certification for both.

Galaxy J1 Ace featuring Super AMOLED display appears
The budget-friendly device carries a price tag of INR 6,400, which translates into around $95.

Sony Xperia Z5 Premium 4K display goes under our microscope
Sony stole the show at IFA by introducing the world’s first 4K display in a production smartphone, the Xperia Z5 Premium.

Lenovo A7000 Plus goes official in the Philippines with 5.5″ 1080p display
As its name suggest, the newcomer is an updated version of the Lenovo A7000 that debuted in April.

Obi Worldphone SF1 and SJ1.5: affordable Androids, premium design
The SJ1.5 will cost $130 but features a a polycarbonate unibody layered on a magnesium-titanium frame.

Samsung Galaxy Note 5 and S6 edge Plus hardware detailed
5.7-inch QHD displays on both, Note 5 to be powered by Exynos 7422, S6 edge Plus sticks with Qualcomm.

Sony explains why the Z5 Premium only uses its native 4K resolution when needed
A new official statement clears the air around the debated 4K capabilities of…

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