Daily Archives: August 7, 2015

Windows 10: Does It Deliver to PC Enthusiasts?

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It’s been a little more than a week since Microsoft launched Windows 10 as an upgrade to existing Windows 8/8.1 and Windows 7. Windows 10 hits nearly every segment and sub-segment out there, but I want to focus on enthusiasts, the sub-segment who typically use desktops and skew to buying more expensive and beefy hardware. For enthusiasts, those that are most likely to upgrade right away, Windows 10 has been full of ups and downs in such a short period of time. Nobody expects a new operating system to be perfect at launch, but Microsoft has over millions of people, including me, participating in their insider program which was planned to help Microsoft iron out a lot of the bugs in their operating system before it reached what used to be called RTM (Release To manufacturing). But ultimately the question comes down to should enthusiasts upgrade and if you do, should you upgrade your hardware as well? And do Intel, Nvidia and AMD have compelling hardware that would encourage an upgrade?

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Going Mobile: Do Your Employee’s Trust You?

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Thirty-nine percent of employees say that a foundation of trust between them and their employers still isn’t there when it comes to mobile. Far worse is that employee/employers trust is dropping 5% per year. Uncertainty about privacy is driving the drop in trust. Enterprise leaders have a mandate to close this trust gap environment.

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Has Social Media Killed The Sports Marketing Agent?

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Many people have figured out how they can leverage their social media followings for economic gain.  In fact, the growth of Facebook, Instagram, Twitter and other social networks has led to the creation of the “social media celebrity” — an individual who is able to leverage his or her followers in engaged communications with either overtly sponsored material or undisclosed, paid posts.

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