During a simulcast event split between New York, London, and Sao Paulo, Motorola announced three new phones — the Moto X Style, Moto X Play and Moto G (2016). The three new phones match up really well with all the leaks which have flooded the web over the past few months or so, delivering three unique devices which offer impressive specs and even better value. All three phones will run Motorola’s Pure Android software experience which doesn’t deviate much from stock Android. While Samsung, LG, and HTC have added highly customized layers on top of Android, Motorola promises to enhance the user experience by offering real functionality improvements with Moto Assist, Moto Display and Moto Actions which make the phones aware of their surroundings and more intuitive to interact with — even when the phone it sitting on a table across the room.

While Moto Maker has been limited to the Moto X in the past, all three of Motorola’s new phones will be given the Moto Maker treatment this time around, offering dozens of color and material choices to users in select markets (now including Brazil).

Moto X Style

As the flagship in Motorola’s new lineup, the new Moto X Style is quite impressive. The phone features a 5.7-inch QHD display with a 76% screen-to-body ratio, front-facing stereo speakers, a Qualcomm Snapdragon 808 processor, 3GB of RAM, 16/32/64GB storage options, 21 megapixel rear camera, 5 megapixel front-facing camera, and a 3,000 mAh battery with Turbo Power (Motorola claims that it is the world’s fastest charging phone) which allows the phone to charge 50% faster than other quick charge enabled devices.

Available in September, the Moto X Style will sell for $200-300 less than other flagship smartphones. In the US, the phone will be sold unlocked and free of carrier bloat as the Moto X Pure Edition for $399 and will be compatible will all four major service providers.

Moto X Play

The Moto X Play will most likely be known as Motorola’s cheap flagship. It doesn’t feature all the bells and whistles that Motorola has thrown at the Moto X Style, but it’s quite an attractive offering when you consider that it will sell for half the price of most flagship phones. Specs on the Moto X Play include a 5.5-inch 1080p display, Snapdragon 615 processor, 2GB of RAM, 16 or 32 GB of internal storage, microSD card slot (up to 128GB), the same 21 megapixel rear and 5 megapixel front camera found on the Moto X Style and a massive 3,630 mAh battery which could actually last two days on a single charge.

Motorola is planning on rolling out the Moto X Play to 55 countries starting in August.

Moto G 2016

While most of us would rather buy the Moto X Style or the Moto X Play, the new Moto G (2016) will most likely be the best selling smartphone in Motorola’s new lineup. Motorola acknowledged that the Moto G has sold more than any of its other smartphones in recent years. Selling for $179.99, the Moto G comes packed with a 5-inch 720p display, 13 megapixel camera with F/2.0 lens (same sensor used on the Nexus 6), IR filter to reduce glare, 5 megapixel front-facing camera, Qualcomm Snapdragon 410, 8GB or 16GB of internal storage, microSD card slot, 1GB or 2GB of RAM, LTE and a fairly generous 2,470 mAh battery.

To make the new Moto G even more appealing than previous models, it now features IPX7 protection which allows the phone to be submerged in 1 meter of water for up to 30 minutes. The Moto G is available in select markets starting today and will eventually make its way to over 60 countries across the globe.

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