Monthly Archives: August 2014

New Sprint CEO teases ‘very disruptive’ plans coming next week

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Just days after replacing the ousted CEO Dan Hesse, Sprint’s new CEO held a town hall meeting to lay out his plans for the big yellow carrier.

New Sprint CEO Marcelo Claure recently spoke to his employees, explaining that he plans to cut prices, improve Sprint’s network and lower the carrier’s operational costs. The first step in his effort will focus on pricing.

Claure went on to tease that Sprint will introduce “very disruptive” plans next week. He didn’t elaborate on the new rate plans, though. What he did do was say that Sprint will also react quickly to its competitors’ offers in order to remain attractive to consumers.

sprint-store

Claure went on to admit that “When your network is behind, unfortunately you have to compete on value and price.” He said that Sprint will focus on its network after its plan pricing, dipping into its spectrum reserves to improve its network experience.

Finally, Claure said that job cuts are inevitable, but that he doesn’t have any details about what they might entail.

We’ll have to wait for Sprint to unveil its new plans before we know precisely how “disruptive” they truly are, but it’s good to see that Claure has a plan for making Sprint competitive. The carrier seems to have become a bit sluggish as of late, but Claure aims to reverse that and put up a fight against T-Mobile, AT&T and Verizon.

What do you think that Sprint can do to make itself more competitive in the U.S. market?

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The surprising democratizing power of McDonald’s Wi-Fi

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The surprising democratizing power of McDonald’s Wi-Fi
As of last year there were roughly 12,000 McDonald’s locations with free Wi-Fi in the US, almost as many as the 15,000 public libraries with Wi-Fi. And McDonald’s stays open much later than most public libraries — some even operate 24/7.

August 15, 2014 at 7:51AM
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