Super apps can revolutionise your life – but do you want to pay the price, wonders AI and innovation professor David Shrier
Across Asia, the trend for a single app that does everything – from deliveries to bookings to chatting – is spreading. Known as super apps, they are rumoured to be the inspiration for Elon Musk’s plan for Twitter. Could they take off here – and should they? I asked David Shrier, professor of practice, AI and innovation at Imperial College Business School in London.
Have you tried a super app?
Well, what do you mean by “super app”? I’d say Facebook is a super app – it certainly has super app-like functionalities.