Marketing organizations are making major moves into analytics technology – many of them for the first time. For the best-of-breed companies, the results have been stellar, with major boosts in marketing effectiveness, ROI and revenue. But others struggle, due in part to problems integrating data-driven thinking across the company, and turning insights into decision-making actions. Here are some of the best practices for building an analytics driven marketing organization gleaned from companies that have earned recognition for analytics excellence in the marketing world.

from Forbes – Tech http://ift.tt/1K8iiar
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