It’s never been easy being green, but over the last few years it’s gotten increasingly difficult. Between dropping fuel prices and rising SUV demand fewer consumers are shopping hybrids, driving the segment down over 18 percent in 2015 even as the overall new car market is up 4 percent. Toyota’s Prius, by far the most successful hybrid of all, is actually fairing better than most. It’s “only” down 17 percent this year (the Lexus CT is down 20 percent, the Ford C-Max is down 23 percent and the Honda CR-Z is down 30 percent). At Kelley Blue Book we’ve watched shopper interest in hybrids and alternative energy vehicles drop for over a year now. Does that make this the best or worst time for Toyota to introduce an all new 2016 Prius?

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