Home > Internet > Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood by VINDU GOEL

Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood by VINDU GOEL

March 8, 2015


By VINDU GOEL

A Nielsen study showed that the volume of tweets about a television show corresponded strongly to viewers’ real-time reactions as measured by a brain monitor.

Published: March 7, 2015 at 06:00PM

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