Home > Internet > Ask The CMO: Jack Philbin On A World Where Mobile Becomes The ‘Omni’ Of Omnichannel

Ask The CMO: Jack Philbin On A World Where Mobile Becomes The ‘Omni’ Of Omnichannel

July 22, 2018

Mobile provides an experiential edge in the experience economy. When brands engage with consumers on a channel they are already using, like mobile messaging, it offers quick engagement and ease of use for both. This engagement usually translates to a higher likelihood of transaction and conversion.

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