Home > Internet > How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons by NOAM SCHEIBER

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons by NOAM SCHEIBER

January 10, 2018


By NOAM SCHEIBER

The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.

Published: April 1, 2017 at 06:00PM

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