Twitter has successfully live streamed the first four Thursday Night Football games to date as part of its $10 million deal with the National Football League to stream all ten TNF games this season. The response from fans and commentators has been extremely positive with respect to the live sports streaming experience, which combined the worlds of live sports and real-time fan chatter. However, Twitter’s viewership numbers lag far behind those of CBS (NYSE: CBS) – official TV partner (2016/17) for the NFL, along with Comcast (NASDAQ: CMCSA) owned NBC. Therefore, it is important to analyze Twitter’s live streaming performance not only in terms of the quality of its stream but also in terms of its viewership numbers.

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